Beverage Concepts - Mission Statement Beverage Concepts, LLC is a marketing company with a two-fold mission. Its corporate mission is to develop and market high quality beverages that generate strong consumer demand and brand loyalty while delivering fair margins for distributors and retailers. From an operations standpoint, this will be accomplished by creating equity in its brand and trademarks without investments in plant, equipment, trucks, or warehouses. From a marketing standpoint, the primary vehicle, for implementing this mission a strategic marketing plan supported by a well-funded advertising and promotional marketing campaign. The thrust of the campaign will be to position Beverage Concepts products as not only helping consumers feel good physically (high quality, great tasting, all natural products) but appeal to their emotional side with brand identity from a well known musical icon. Longer-term, the brands will be cross marketed with third parties where possible for related products. The scope of the Company's operations initially will be domestic, but will quickly become worldwide.