Beverage Concepts - A New Age Beverage Company Beverage Concepts, LLC is a company and a concept created in 2006 by Partners with years of combined experience in the specialty beverage, marketing, digital media and distribution business. The Partners formed the company after their knowledge of the specialty beverage market and music entertainment industry branding opportunities. The opportunity called for a high quality, all natural beverage line in a "value intense" package that connects its customers in the form of a music icon that has a brand identity. The concept of linking musical icons brand awareness with a company's vision has worked well for companies in clothing and accessory industry, But has yet to be successfully implemented in the New Age Beverage market. Once the product concept was created and the market opportunities identified, the Partners set out immediately to position Beverage Concepts, LLC as the pioneer in this market segment. The path in which the partners embarked was made up of two parallel processes-(1) designing the product and ensuring its timely and high quality production and (2) arranging for distribution to place the product into the customer's hands.